Thursday, May 13, 2010


This is the second L.L Bean catalog I've received recently and it has a new look.  
The models are younger, the clothes look a little more fashionable (or at least they appear to be that way), and I am enticed by the new look the company is clearly trying to show the demographic I'm in. 
They are revamping their look to bring in folks like me, and it's working.
I've got to say...this is genius.

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